Monday, January 27, 2014

FORMATION

Over the weekend I had the pleasure of shooting some behind the scenes shots for my dear friend Amanda. She shot her new spring clothing line (set to release in early March) in my boyfriend's loft downtown Winton-Salem.


Amanda is an extremely talented woman. She attended Savannah College of Art & Design for Graphic & Fashion Design. She has been in the industry for years working with Urban Outfitters with their Urban Renewal vintage pieces and has been freelancing with Belk for the past 3 years. Sewing is her life and passion and it very evident in the quality her clothing. I have multiple piece of hers from over the years and I am SO excited for the release of her new spring line (everything is amazing, seriously).

FORMATION is Amanda's baby and I am so pleased to share these little bits and piece of her new spring release. Her new line is a little more "anthropologie" inspired than most of her previous lines. In her words FORMATION is "Targeting a demographic ranging from a hipster teen to a trendsetting woman, FORMATION features handmade clothing in the "FORMATION" brand and carefully reconstructed and repurposed apparel in the "FORMATIONremade" line. All FORMATION-branded garments are handmade in the beautiful state of North Carolina."


Please enjoy this little sneak peak of her lovely clothing. Follow her on Instagram to watch for her release!

*Model*
Whitney Melton
*Photography*
Jennifer Vaughn Photography (main photos. Be on the look out for her great shots!!) & Chelsea Clayton Photography (behind the scenes)
 












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